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Friday, August 21, 2009

Without a staff of assistants and the massive umbrellas and octoboxes that Annie Leibovitz routinely uses on her shoots, my assistant Aimee Blodgett and I created a photo set today to mimic Annie's Vanity Fair aesthetic. Using an umbrella and two strobe heads deflected through a Lastolite scrim, we were able to evenly light our four models, posed against a white stucco background with creeping ivy.

The finished product lacks the nuance of Annie's covers as she uses Box Studios to do the heavy pixel-lifting and retouching but I consider it successful. The shoot was undertaken as the lead image for a USF Magazine feature and it will likely be a consideration for the cover.

Sunday, August 2, 2009

With the economic downturn hitting states like Florida the hardest, the athletics departments of several Florida public universities opted against printing their football media guides for the upcoming 2009-2010 season. The University of South Florida, where I currently work as the chief photographer, opted to save the $180,000 that it spent over the last two years on printed guide and go with a web-based interactive media guide. It can be viewed here: USF Media Guide.

I have been fortunate to establish a great working relationship with USF Assistant AD for Communications Chris Freet since he came to USF more than a year ago. I photographed a significant amount of the imagery in the guide over the past three seasons of USF football including images of Raymond James Stadium, Super Bowl XLIII and the USF Campus. "Your work carried the piece, thank you for your diligence," said Freet to myself and photographer J. Meric in an email.
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